Consumer Analitycs

An area of interest for the Institute is the retail industry: mass marketing of services or products to a significant customer mass. ISCI researchers are interested in carrying out projects in supply management, assortment, price management, product logistics and distribution, automatic replenishment systems, supply chain management and inventory management, customer loyalization, etc.

To conduct these researches, the ISCI has helped create the Centro de Estudios del Retail, CERET (Retail Study Center), which belongs to the Industrial Engineering Department of Universidad de Chile and the first of its kind in Chile (for further information, please visit

CERET’s work focuses basically on two sectors: quantitative marketing and operations. For the first one, the analysis of user behavior is critical because they drive the market as customers and set trends within retail industry. Regarding the operations sector, the studies focus on logistics and the goal of increasing efficiency, which would have an immediate effect on the times and costs of the company.

Since its inception, the CERET has positioned itself quickly as a national industry benchmark: its members appear regularly in the press, discussing current topics and challenges of the retail market.

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